Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Social Media Management
Facebook? YouTube? Twitter? LinkedIn?
Instagram? Pinterest? Snapchat? TikTok?
Which media platform is right for you, your business industry and/or your market share? How does your company present itself favorably and appropriately using the social media tools available to us today? These questions and more require brain storming in a team effort to take advantage of the tools that will serve you best with the appropriate time investment to make sense.
Google and website analytics are available today to monitor and maintain any site. Any site that leaves this vital aspect of internet reality neglected will pay a price in traffic and customers.
Google Analytics – Mixpanel – Matomo – StatCounter -Amplitude – Yoast.
The list goes on and on. Most are great tools to stay informed about traffic, visitor retention and percentage of click throughs. The important thing is that something is being used, monitored and maintained for efficiency. We can provide monthly analytical reports for any site we manage.
Search Engine Optimization
When a customer decides they need your services today, they don’t look through the Yellow Pages. They simply pull out their phone and search Google. They skip the adds and focus on the Map Pack
If your company listing is in the top three, you’re losing visibility to 90% of those searching for your services in your area. How do we correct this issue? We work with and message your GBP. We work with both on-site and off-site SEO with links to YouTube and back to your site with what’s called backlinks. Reviews, video and 360 degree photography all help but the property must be maintained.
Website Design and Build
While a website is absolutely necessary in today’s business world, there is much more to it than having something pretty and flashy. It must be designed intentionally.
Your website does need to be pretty and flashy but it needs so much more. It needs to be designed with Search Engine Optimization as an integral part of its creation. SEO, Alt Descriptions, Meta Descriptions, Backlinks, all play a vital role in how may customers find their way to your site, and ultimately to you. Many beautifully created websites sit purposely online today driving few customers and serving little purpose. While the process of “getting ranked” is a process and not a switch that gets turned on, we can build your site so that it begins climbing the “ranking ladder” almost immediately.