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Everyone knows that business today requires an online presence which includes customers, ranking and SEO. But for many small businesses, there simply are not enough hours in a day to market, bid jobs and collect; And then, often, actually do the work. So developing and advertising on a website, which also must be monitored and tended-to in order to remain viable in today’s market, is simply out of the question. We at More Business 4 U dotcom are your answer to creating your web presence with a well designed website with swift ranking in Search Engines as well as taking your dormant site to to top. We’re right here in Lake County but we do work all over the United States.
Ask These Questions Before Choosing Your Digital Marketing Agency
While many new business owners excel in their fields, they don’t have the time, expertise to create a marketing strategy or plan nor do they have the time to invest in learning those skills.
But one often overlooke issue is that in finding the right digital marketing agency, how important asking the right questions is.
As a business startup owner, you want an agency that perfectly fits your company. But that’s just the tip of the iceberg. Here are a few essential questions you should ask before choosing the right marketing agency.
What Is the Agency’s Specialization?
When you’re looking for a marketing agency, it’s important to ask them what they specialize in. Why? Because not all agencies are created equal.
Some specialize in digital marketing and social media, others focus on PR and traditional advertising, while others offer a broad range of services. So, it’s important that you find an agency that works with your specific needs and business goals.
Remember that in marketing there’s no “one size fits all.” You can’t expect to only run a PR campaign and see business results, just like you can’t expect to spend money on paid campaigns and gain brand recognition. Marketing is a mix that requires different skills and methods.
Knowing this information up front will help ensure that both parties are on the same page from the start and will save time, and money, and shorten the learning curve.
What Makes Them Qualified to Manage Your Online Presence?
Marketing is more than just creating ads and posting on social media although that’s a part of it. A good marketer will have experience in research and analysis, as well as the ability to use that data to create a web presence that will attract Search Engines across the board. They’ll also be able to identify trends in your industry, which can help inform future strategies.
What’s Their Pricing Structure?
Pricing is often a sensitive topic for both businesses and customers. Because of this, you must have an open dialogue with your agency about pricing from the beginning so there are no surprises down the line when they send over an invoice with a large number attached!
Ask a marketing agency about its pricing structure can also help you understand what you’re getting for your money.
No one likes unpleasant surprises, especially when it comes to additional charges. Some agencies charge additional fees for design packages, brand strategies, PR outreach, or other services that may be considered “extras.”
Make sure you understand these fees, so you aren’t be surprised later.
How Will They Measure Success?
When evaluating agencies, it’s important to ask them how they will measure success. Do they use Google Analytics? Do they track sales? Do they monitor social engagement? These are all good questions to ask.
There are two primary fields of Analytics:
Data-Based Performance KPIs
Non-data Performance Factors
Who Will Be the Main Point of Contact?
Before commiting to an agency, ensure you understand who your point of contact will be. You want to know if it will be a single person or an entire team working on your project.
You also want to find out how often you’ll be able to communicate with that person or group of people.
It’s not uncommon for agencies to have multiple team members working on different projects simultaneously, so consider asking about their process for managing multiple projects and ensuring everyone is up-to-date about what’s happening in all areas of the business.
We’ve Got You Covered
Google Business Profile
It’s surprising how many seasoned business owners are unaware that their business profiles are not owned on Google. This mistake leaves them vulnerable and unable to respond to reviews or questions, unable to post hours or special events and unable to rank at the top of their categories. We do free SEO audits with any request.
Let us design and create your website for you. There are many who can create pretty websites but it requires a special skillset to create one that consistently ranks at the top of Google Search Engines. The citations and backlinks, YouTube videos and Social Media connections are built in and operating out of the box.
Almost every savvy business has a website, but making sure you get the most out of your investment is what we are here for. With both on-site and off-site SEO, we will make a significant impact on your site’s ranking ASAP. And your customers will find you easier and more quickly which is the whole purpose of having one.
Alternately, we can create a Lead Generation site for your business that will create a steady flow of 10 to 20 customer initiated exclusive leads per month. While others charge for a lead disseminated to several companies, we charge a flat fee or a percentage of closed business for leads that are exclusively yours.
We’ll Show You How It’s Done
More Business 4 U is here to relieve some of the stress and responsibility you carry while driving new business your way. We can perform an SEO Audit and if you feel like your website isn’t producing, “no matter how much time you throw at it”, More Business 4 U is here to help. We can verify your GBP and optimize your site so you rank higher on Google; Or build a site specifically for your business.